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We stopped everything this week. 🫷

Not for budget planning. Not for month-end close. But to sharpen how to tell better stories with data. 📊✨

My FP&A team is excellent at what they do – brilliant analysts, sophisticated model builders, sharp financial strategists. 💡 This week, with Dana Arnon Perry leading the sessions, we focused on something different: How do you turn data into decisions? How do we sharpen even more as Business Partners? 🎯

What emerged were deep insights: ✅ 𝐂𝐨𝐧𝐭𝐞𝐱𝐭 𝐢𝐬 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 – The same data point can lead to completely different decisions depending on the story you tell around it. ✅ 𝐏𝐞𝐨𝐩𝐥𝐞 𝐝𝐞𝐜𝐢𝐝𝐞 𝐰𝐢𝐭𝐡 𝐞𝐦𝐨𝐭𝐢𝐨𝐧, 𝐣𝐮𝐬𝐭𝐢𝐟𝐲 𝐰𝐢𝐭𝐡 𝐥𝐨𝐠𝐢𝐜 – Storytelling is the bridge between the two. 🧠❤️ ✅ The real question isn’t “What does the data say?” but “𝐖𝐡𝐢𝐜𝐡 𝐬𝐭𝐨𝐫𝐲 will bring the most 𝐯𝐚𝐥𝐮𝐞 to this 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 stakeholder?” 🤝

Because this is what we really do in FP&A: We sit with C-Level, with the most senior leadership, and we don’t just report. We influence. 💼 We help shape decisions – and the right story makes that happen. 📈

This isn’t just a mindset shift - we’re already applying it: Sharper messaging, clearer storytelling, stronger impact.

It’s rare to pause with no immediate deliverable in mind. And yet, that space led to some of the sharpest thinking I’ve done in a while.

🙏 Special thanks to Dana Arnon Perry for the inspiring session, to Tamir Givati for the partnership and facilitation, and to Jarad Backlund for the leadership that makes this kind of learning possible.

“𝑯𝒖𝒎𝒂𝒏𝒔 𝒕𝒉𝒊𝒏𝒌 𝒊𝒏 𝒔𝒕𝒐𝒓𝒊𝒆𝒔 𝒓𝒂𝒕𝒉𝒆𝒓 𝒕𝒉𝒂𝒏 𝒊𝒏 𝒇𝒂𝒄𝒕𝒔, 𝒏𝒖𝒎𝒃𝒆𝒓𝒔 𝒐𝒓 𝒆𝒒𝒖𝒂𝒕𝒊𝒐𝒏𝒔, 𝒂𝒏𝒅 𝒕𝒉𝒆 𝒔𝒊𝒎𝒑𝒍𝒆𝒓 𝒕𝒉𝒆 𝒔𝒕𝒐𝒓𝒚, 𝒕𝒉𝒆 𝒃𝒆𝒕𝒕𝒆𝒓.” - Yuval Noah Harari, 21 Lessons For The 21st Century.

Gal Nevet Gal Hadas Shahaf Ben Yehoshua Rachel Shear